Why do we love to party? Our innate inclination towards social gatherings stems from a confluence of factors: the Bandwagon effect plays a significant role in our party-loving nature, as we subconsciously seek validation for our actions and choices through the collective behavior of others.
Read MoreThe notion of “collective effervescence” created by French Sociologist Émile Durkheim to define the act of partying is necessarily linked to a set of symbols associated to this social practice: when we come together to share a behavior, we co-create a perfectly coordinated and almost choreographed action. In a nutshell, we like to party because we feel united in our intention. Isn’t this some sort of religious act? When we gather as a tribe to have some fun, profane and sacred meet and the objects and practices that represent the act of partying become real totems.
Read MoreThe word “party” comes from Latin partire/partiri . "To share, to distribute, to divide". Does it also mean that when we party we give others a piece of our own self in order to create a collective act? If so, when our own behavior feels validated because those around us adopt the same conduct - the so-called Bandwagon effect - we tend to lose self-responsibility.
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